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6 Clever Ways to Collect Emails from Facebook Fans

Collect Emails from Facebook Fans

Collect Emails from Facebook FansIn this edition of the SmarterLocal Marketing Podcast, James Martell and Sam Gunaratne talk about 6 Clever Ways to Collect Emails from Facebook Fans. They discuss creative ways to grow an email list which help small business owners who are active on Facebook grow their business by collecting emails from Facebook fans.

The co-host Sam Gunaratne is a local customer acquisition specialist and a “Partner” here at SmarterLocal. Sam emphasizes in the beginning itself that these small business owners need to realize that building a customer base and reaching them out through Emails is one of the oldest forms of marketing and which is still working.

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Email Marketing for Local Businesses

It is well known from the Direct Marketing Association (DMA) that consumers who receive emails spend a 138% more than consumers who don’t receive emails. Also, it’s a 4300% return on investment for those who’re really actively engaged in email marketing. So, business owners need to get creative in collecting email addresses of potential customers.

Collect Emails from Facebook Fans

It is pretty staggering that social media giant Facebook, now has 2 billion people who’re actively subscribed to it and almost 1 billion people log into it every day. And these Facebook users are very local for a company or local business.

Business owners who’re always looking for ways to get in front of potential clients especially in their local market started to use Facebook as a means to communicate with clients by posting posts, pictures and videos. However, they have no idea that when you post something on Facebook and because of the way the Facebook algorithm works, you’re going to be lucky to get your message in front of 10 to 15% of your people at the most. So, you need to realize the importance of communicating via emails using an email marketing software, which is a way far better means to communicate with potential clients.

Clever Ways to Collect Emails

Many business owners have no idea that they can collect email addresses from Facebook fans. Often these people are overwhelmed with running the day to day business activities and dealing with employees.

In this episode James and Sam discuss 6 clever ways which if taken time to figure out, these basic strategies if put in place can actually help the bottom line of your business.

In this episode you will learn:

  • Importance of collecting emails, and benefits and statistics of email marketing
  • How to add an email signup form tab to the top of the Facebook page
  • How to use Facebook’s cover image to collect email addresses
  • How incentives can be used to collect email addresses
  • How to include a ‘Call to Action’ to encourage people join an email list
  • How to use VIP contests and offers to collect emails
  • About an email marketing software platform for local businesses where you can have 2500 subscribers and send up to 15,000 emails a month for FREE.

James Martell wrapped up his discussion with Sam with an invitation for listeners to take advantage of their FREE Discovery Call and SmarterLocal Marketing Evaluation.

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