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How to Use Facebook Ads to Quickly and Cost Effectively Attract Local Customers

How to Use Facebook Ads Effectively to Grow Your Local Business - Do's and Don'tsAre you a local business owner who’s thinking of attracting more local customers? In this edition of the SmarterLocal Marketing Podcast, James Martell and Olive Oliver talk about how to use Facebook ads effectively to grow local business, the Do’s and Don’ts when you want to grow your local business using Facebook.

Olive is a Local Customer Acquisition Specialist and a partner here at SmarterLocal. She’s an expert on Facebook advertising and reveals proven strategies for increasing revenues using Facebook ads especially for local businesses.

People Better Connected by Facebook, A Huge Plus for Businesses

Out of 2 billion active Facebook users, almost 1 billion of them login every single day. People being better connected now by Facebook than they were a few years back, is a huge advantage from a business side of perspective. But a lot of local businesses just do not realize how powerful Facebook is. It can offer a local business owner where your customers are hanging out and you can get in front of that audience at a local level and still keep it to a very reasonable cost. You can actually track your results unlike in the Yellow Pages or newspapers or other forms of advertising.

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How to use Facebook Ads Effectively

The genius of 2 forms of advertising namely, Google AdWords and Facebook Ads is, they absolutely work and they can bring a flood of new business to your doors. The news feeds, the adverts are a few different ways to get in front of potential customers and Facebook can help you target down by cities and postal codes. But learning how to use Facebook ads effectively is the key to succeed, even without a massive budget.

As a beginner, before you actually put your credit card in for Facebook Ads, just look at things, play around a little bit, and just get comfortable with it.

Targeting to Potential Customers

Facebook really does want to send you customers when you advertise with them. Because of Facebook, local businesses are much more in control of what is going on, where customers come from, what they actually do online and what they want to buy. So, when you learn how to use Facebook Ads effectively you’ll learn to target your audience which is so critical in terms of your local business. The key is to put your Ad in front of your typical customer you can think of. And some of your Facebook Ads can actually help you build up followers and to get more Facebook likes, it’s almost like new Email subscribers in your email list.

Listen on as James and Olive talk about how to target potential customers, starting with a low budget, elements of a typical Facebook Ad, Free mobile App to create mini videos for Facebook Ads and a few more.

In this episode you’ll learn:

  • How business owners can take advantage of people connections made possible by Facebook
  • What is the budget that business owners should start with for Facebook Ads
  • How to target and narrow down Facebook Ads to potential customers
  • Detailed definition of Facebook Algorithm
  • How to Write a Facebook Ad
  • How to use RIPL, a free app you can use on your smartphone to create little mini videos for Facebook Ads
  • Some words of encouragement to business owners

James Martell wrapped up his discussion with Olive about how to use Facebook ads effectively with an invitation for listeners to take advantage of their FREE Discovery Call and SmarterLocal Marketing Evaluation.

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