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Motivating Employee Advocates to Supercharge Your Internet Marketing Efforts

Motivating Employee Advocates to Supercharge Your Internet Marketing Efforts

Motivating Employee Advocates to Supercharge Your Internet Marketing EffortsIf you are a local business owner who has employees, and want to get more from your marketing efforts, there are many ways you can get staff to help. In this edition of the SmarterLocal Marketing Podcast, James Martell talks with Scott Gray, a local “Customer Acquisition Specialist”, about “Motivating Employee Advocates to Supercharge Your Internet Marketing Efforts”.

Business owners are super busy with many everyday aspects of their business, but need an online presence. Scott and James brainstorm some ideas where staff can be put to good use with little effort.

Scott says that having an email list, where you have permission to contact them, is a very simple method to promote your business with a promotion or offer to get them back through the door. It is much easier to sell to an existing customer than getting a new one, and James gives real life examples of promotions a local pub uses and the success they have had.

Motivating Employee Advocates

Let’s face it, when it comes to maximizing your Internet marketing efforts, most business owners don’t know where to start, or how simple strategies utilizing their staff can really keep existing customers coming back and bringing in new ones.

Your customer is always interacting with your staff. Learn some simple ways you can easily teach your staff to promote an upcoming event, and special ways you can reward your staff for their efforts. When it comes to motivating employee advocates, it takes no time at all to teach them ways they can interact and promote as part of their duties.

Why is An Email List SO Important

If you have an email list, there are all kinds of things a business owner can do with it. James talks about the creative ways to capture those emails, and what software they use to send out messages. Reviews are also extremely important, and James shares his strategy to get them using the email addresses. It does not cost anything to send an email, compared to mailing out something. Learn how to use instant promotions to bring in customers during slow times.

Any type of event when you are bringing people together, is a prime opportunity to grow your email list. They talk about using draws that entice the patron to leave their email and win a prize. He shares the logistics of making it work, and what you need to make a promotion successful.

The Best Features of Email Software

Scott also examines the many features using the Sendpulse email software and how the software automatically sends a second email, which often pulls more than the first. They discuss “push notifications” and how that works to alert your customers of new offers or events.

In this episode you’ll learn:

  • Ways to motivate your employees to supercharge your marketing efforts
  • The best strategies to get customers coming back
  • A simple strategy for getting online reviews
  • Tips for growing your email audience
  • Features of the SendPulse email marketing software

James Martell wrapped up his discussion with Scott with an invitation for listeners to take advantage of their FREE Discovery Call and SmarterLocal Marketing Evaluation.


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